Content Strategy Basics: Plan Before You Post
The simple framework behind good content — audience, goal, message, channel and measurement — with a one-page plan you can copy.
Digital Creator
The important ideas from my master’s in Digital Media and Communication, kept short and practical for anyone who makes content.
Content & social media
Content strategy, storytelling and social media marketing.
Branding & design
Visual identity, design basics, and photo and video production.
Brand Identity Essentials: Logo, Colour, Type and Voice
The parts that make a brand recognisable, and a simple checklist to keep everything you post consistent.
SEO, analytics & ads
Getting found on Google, reading the numbers, and international advertising.
SEO and Localization: Getting Found in Every Market
How search engines rank pages, the basics of on-page SEO, and why advertising must be localized, not just translated, for international markets.
AI tools & ethics
AI tools for creators, plus copyright, privacy and honest advertising.
AI Tools for Creators, and Using Them Honestly
Where AI genuinely saves time for content creators, and the copyright, privacy and disclosure rules to follow.